Amazon acquires Wi-Fi mesh network startup Eero

Amazon is getting into home networking. The Seattle retailer today announced that it’s entered into a “definitive merger agreement’ with Eero under which it’ll acquire the Wi-Fi mesh network company for an undisclosed price.

We are incredibly impressed with the Eero team and how  quickly they invented a Wi-Fi solution that makes connected devices just work,” Dave Limp, senior vice president of Amazon Devices and Services, said in a statement. “We have a shared vision that the smart home experience can get even easier, and we’re committed to continue innovating on behalf of customers.”

Eero, for the uninitiated, offers a home mesh Wi-Fi system that uses multiple access points to extend connectivity to every corner of buildings. The system communicates with the cloud to receive instructions and updates, and its companion app for smartphones lets customers share their network, program parental controls, and run speed tests on demand.

“From the beginning, Eero’s mission has been to make the technology in homes just work,” Nick Weaver, cofounder and CEO of Eero, said. “We started with WiFi because it’s the foundation of the modern home. Every customer deserves reliable and secure WiFi in every room. By joining the Amazon family, we’re excited to learn from and work closely with a team that is defining the future of the home, accelerate our mission, and bring Eero systems to more customers around the globe.”

San Francisco-based Eero, which was founded in 2014, attracted $90 million in venture capital from Playground Global, Redpoint Ventures, Shasta Ventures, and others but struggled in the face of competition from products likeGoogle Wifi, which similarly leverages mesh network technology to extend range and boasts an app with parental controls and speed-testing tools. That’s not to mention other solutions from Luma, Meraki, Ruckus Wireless, Ubiquiti Wireless, Samsung, and TP-Link, Netgear, Amplifi, Linksys, Amped, Asus, Gryphon, and D-Link, all of which are vying for a slice of a market that’s forecast to be worth $11.13 billion by 2025. TechCrunch reported last year that Eero laid off one-fifth of its workforce.

Eero’s marks Amazon’s second major smart home acquisition since its purchase of video doorbell company Ring for $1 billion in March.

We’ve reached out to Amazon and Eero, and will update this post when we hear back.